UK: Diageo rolls out Guinness Red trial

By just-drinks.com editorial team | 25 January 2007

Diageo is to begin a trial of its Guinness Red stout in 142 Mitchells & Butlers pubs in the UK. The drinks giant's UK unit confirmed today (25 January) that trials of the Guinness brand addition will begin next month.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo is to begin a trial of its Guinness Red stout in 142 Mitchells & Butlers pubs in the UK. The drinks giant's UK unit confirmed today (25 January) that trials of the Guinness brand addition will begin next month.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

UK: Diageo chairman confirms retirement
The chairman of Diageo has announced his retirement.

Just the Answer – Brian Duffy, Guinness
Smirnoff and Johnnie Walker may make Diageo more money, but there is no more iconic brand in its portfolio than Guinness. Nevertheless, speculation continues that Diageo may sell off its main beer brand. In this month's Just the Answer interview, Brian Duffy, global brand director for Guinness, addresses that question, while also discussing Guinness's progress in Africa where it was recently hit by a counterfeiting scam, the development of off-trade sales and product innovation.

UK: Diageo invests in Morgan’s Spiced packaging
Diageo Great Britain is launching a new bottle for Morgan's Spiced Rum in the UK.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page