UK: Diageo rolls out Guinness Red trial
By just-drinks.com editorial team | 25 January 2007
Diageo is to begin a trial of its Guinness Red stout in 142 Mitchells & Butlers pubs in the UK. The drinks giant's UK unit confirmed today (25 January) that trials of the Guinness brand addition will begin next month.
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Diageo is to begin a trial of its Guinness Red stout in 142 Mitchells & Butlers pubs in the UK. The drinks giant's UK unit confirmed today (25 January) that trials of the Guinness brand addition will begin next month.

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