UK: Diageo revamps Captain Morgan's Spiced

By just-drinks.com editorial team | 7 April 2011

Diageo is relaunching its Morgan's Spiced rum in the UK on-trade under the name Captain Morgan's Spiced, to bring it into line with other markets around the world.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo is relaunching its Morgan's Spiced rum in the UK on-trade under the name Captain Morgan's Spiced, to bring it into line with other markets around the world.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just The Round-Up - The week in drinks
The top ten stories published on just-drinks this week.

GLOBAL: Diageo readies Johnnie Walker campaign
Diageo is launching a new marketing campaign for Johnnie Walker Scotch whisky in seven markets, including Brazil and crisis-hit Greece.

The Future for Drinks - Part III: Emerging Markets Develop Expensive Tastes
The penultimate part of this month's management briefing considers the emerging markets, and the position they will take in the future of our industry.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page