US: Diageo renews distribution deal with Southern Wine & Spirits of America

By Chris Mercer | 18 October 2011

Diageo has renewed its distribution deal with Southern Wine & Spirits of America in the US and said that it has negotiated stronger support for its brands in key markets.

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Diageo has renewed its distribution deal with Southern Wine & Spirits of America in the US and said that it has negotiated stronger support for its brands in key markets.

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