Diageo has added another television ad to the latest campaign for its Captain Morgan rum brand in the US.

The company, which unveiled 'To Life, Love and Loot' in May released the third spot in the campaign yesterday (21 July). Entitled 'Glass', the ad – like the other two - was directed by Tom Hooper, the director of The King's Speech.

All three ads will air in general rotation throughout the summer on “top sports and entertainment outlets”, including ESPN, TBS and TNT, Diageo said. The campaign is expected to run until "at least the end of 2011", a spokesperson for Diageo told just-drinks today.

The latest spot, which is soundtracked by The White Stripes, can be viewed below.