COMMENT: Diageo reforms and reformulates
ageo will alter the manufacturing process of the Smirnoff Ice to comply with state legislation in Oregon restricting the distilled alcohol content of drinks sold in grocery stores. Although Diageo insists the taste will not change, the case raises questions about whether consumers are buying a drink made to a certain recipe, or a brand image where the product recipe is malleable.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 15 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - Diageo CFO to North America? Do the Math
- Hail Marie Brizard: But, For How Long?
- 5 reasons why Constellation's Meiomi buy works
- Focus - Edrington's FY Performance by Brand
- Pernod relies on Indian whiskey to crack Africa
- Diageo sells "non-core" Gleneagles
- Diageo CFO Mahlan to head up N America
- Diageo ditches Shui Jing Fang plans in China
- William Grant partners Rugby World Cup
- Pernod Ricard allays Havana Club shortage fears
- Global liqueurs insights - market forecasts, product innovation and consumer trends research
- Edrington Group in Spirits (World)
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- The IWSR Company Profile 2014 – Remy Cointreau
- Global Tequila insights - market forecasts, product innovation and consumer trends research