COMMENT: Diageo reforms and reformulates
ageo will alter the manufacturing process of the Smirnoff Ice to comply with state legislation in Oregon restricting the distilled alcohol content of drinks sold in grocery stores. Although Diageo insists the taste will not change, the case raises questions about whether consumers are buying a drink made to a certain recipe, or a brand image where the product recipe is malleable.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Interview - Bacardi global marketing boss, whisky
- Comment - Hybrid Spirits: Innovation or Laziness?
- Constellation grapples with glass as reality bites
- Has Coca-Cola Jumped From Frying Pan to Fire?
- Brewers Feel Prolonged Russian Winter
- Mast-Jägermeister targets UK off-trade boost
- Diageo doubles intake for spirits start-ups scheme
- Second senior exec to depart Bacardi
- Portman finds against Diageo "mix it up" tagline
- Bacardi sees North America president step down