AFRICA: Diageo targets spirits growth with MD appointment

By | 14 March 2013

Diageo is hoping for great things from its spirits brands in Africa

Diageo is hoping for great things from its spirits brands in Africa

Diageo has created the new position of managing director of Africa spirits transformation, and appointed the MD of its Brandhouse JV in South Africa to assume the role.

The company confirmed late today (14 March) that Gerald Mahinda, who has held the MD post at Brandhouse since 2009, will move to take up the post. Mahinda will be charged with “embedding optimum supply, sales and marketing solutions in key markets for spirits”, Diageo said.

“During his three years as MD, Gerald has led Brandhouse to gain share in beer and spirits resulting in the business becoming the second largest beverage alcohol company in South Africa”, said Nick Blazquez, Diageo’s president for Africa, Turkey, Russia & Eastern Europe.

Mahinda will be replaced at Brandhouse by Jeff Milliken, who has spent the last five years heading up Diageo’s businesses in Venezuela and Colombia.

The two changes take effect from 1 July.

Brandhouse was set up in 2004, when Diageo, Heineken and Namibian Breweries teamed up to challenge SABMiller in South Africa’s beer market, while also serving as a vehicle for Diageo’s spirit brands in the country.

Expert analysis

The Future of the Spirits Market in South Africa, to 2016

The Future of the Spirits Market in South Africa, to 2016 is the result of Canadean’s extensive market research covering the Spirits market in South Africa.

Sectors: Beer & cider, HR – personnel, Spirits, Wine

Companies: Diageo, Heineken, SABMiller

View next/previous articles

Currently reading -

AFRICA: Diageo targets spirits growth with MD appointment

There are currently no comments on this article

Be the first to comment on this article

Related research

Cider

This report analyzes the worldwide markets for Cider in US$ Million and Million Liters. The report provides separate comprehensive analytics for the US, Canada, Europe, Asia-Pacific, Latin America, South Africa, and Rest of World. Annual estimates an...

Netherlands Cider Market Insights 2013

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand vol...

Australia Cider Market Insights 2013

Comprising of textual analysis and data tables, this in-depth and exclusive country report from Canadean provides a comprehensive view of the cider industry structure including analysis and profiles on trade mark owners and local operators. Brand vol...

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

UK: Diageo, Pernod Ricard on track with Scotch train trial

Diageo and Pernod Ricard have teamed up with other Scotch whisky makers to start twice-weekly shipments from Speyside by train.

The just-drinks Interview - Anna Malmhake, Irish Distillers' CEO - Part II

Last week, just-drinks caught up with Irish Distillers' CEO Anna Malmhake. Part one of the interview ran on Tuesday. Here, in the second and concluding part of the interview, Malmhake discusses Irish whiskey's image, Pernod's competitors in the category and the threat of alcohol legislation in Ireland.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page