GLOBAL: Diageo readies Johnnie Walker campaign
By Chris Mercer | 29 September 2011
Diageo is launching a new marketing campaign for Johnnie Walker Scotch whisky in seven markets, including Brazil and crisis-hit Greece.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Diageo is launching a new marketing campaign for Johnnie Walker Scotch whisky in seven markets, including Brazil and crisis-hit Greece.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - UK PM's Moral Move on Pricing a Change of Heart
A policy that is probably illegal, will make UK supermarkets richer and disgruntle voters. Now that's what I call a bold move.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
UK: Drinks producers brand minimum price plans "misguided"
Drinks producers have attacked the UK government's plans to introduce a minimum price as "misguided" and "regressive".
Market research related to this article
Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...
Diageo in Beer - World
Ranked 14th in the world, with only 1% of global beer volumes, Diageo is a regional player with a global beer brand in Guinness. With limited potential to expand through M&A this profile looks at how Diageo is developing its beer portfolio and what m...
Diageo Plc in Spirits - World
In 2010, Diageo remained as the world’s leading spirits producer by volume. That position is increasingly under threat, with it highly likely to lose the top spot in 2011. This profile offers detailed strategic analysis of the company’s business, exa...












