US: Diageo raises curtain on Orphan Barrel Whiskey Distilling Co
Click through to view an image of the first two releases
Diageo has officially launched a new unit in the US to release high-end “rare” Bourbons.
The Orphan Barrel Whiskey Distilling Co, headquartered in Tullahoma, Tennessee, aims to “locate lost and forgotten barrels of whiskey from around the world and share them with discerning adult fans”, the company said today (11 February).
The first two brands from the project will get a “limited” launch in the US next month. One, 20-year-old Barterhouse Whiskey, a 45.1% abv Kentucky Bourbon, was discovered at the Stitzel-Weller facility in Louisville, Kentucky. It will sell for an SRP of US$75.
Old Blowhard Whiskey, also a Kentucky Bourbon, with an abv of 45.35%, was found at the same facility and will have an SRP of $150.
A Diageo spokesperson confirmed to just-drinks that the plan "at this stage" is for the releases to just be Bourbons.
Diageo's CEO Ivan Menezes first revealed plans for the unit last November.
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