UK: Diageo puts Port House up for sale

By Chris Brook-Carter | 4 July 2001

Drinks giant Diageo has put its Croft Port and Sherry business up for sale as part of what the company has called "a ruthless focus" on brands that deliver high growth and high margins. In a statement obtained by just-drinks.com a company spokesman said: "Following last year's review of its operations and entire brand portfolio, Diageo has now decided to invite bids for Croft."

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Drinks giant Diageo has put its Croft Port and Sherry business up for sale as part of what the company has called "a ruthless focus" on brands that deliver high growth and high margins. In a statement obtained by just-drinks.com a company spokesman said: "Following last year's review of its operations and entire brand portfolio, Diageo has now decided to invite bids for Croft."

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