Diageo has shuffled some of its senior executives

Diageo has shuffled some of its senior executives

Diageo has appointed Andrew Morgan to the newly-created role of president of New Business to help oversee acquisitions for the group.

Morgan, previously Diageo's Europe president, will report to COO Ivan Menezes, the company said today (9 November). The appointment is effective immediately.

Diageo CEO Paul Walsh said Morgan has the experience to take on this “critical role”.

“He has orchestrated the major expansion of our business in Turkey, Russia and Eastern Europe and the operating model change he instigated in Western Europe in 2011 has created a strong platform for the future of this market,” Walsh said.

The group today announced it has agreed a deal to take a controlling stake in India's United Spirits

Morgan's former Europe COO, John Kennedy, will take the role of Western Europe president, Diageo said. He will not be replaced. 

Diageo Africa president Nick Blazquez's role has been expanded and he is now president of Africa, Russia, Eastern Europe & Turkey, the company said. Turkey MD Galip Yorgancioglu and Russia MD Stephen Morley will report to Blazquez.

Diageo's shakeup of its European structure follows its acquisition last year of Turkish spirits maker Mey Içki for US$2.1bn.