Windhoeks distribution is being moved

Windhoek's distribution is being moved

Diageo has shifted UK distribution of its Namibian lager brand, Windhoek, to wholesaler Morgenrot as its re-focuses its efforts on Guinness and its “core” brands in the country.

In a statement to just-drinks today (19 September), a company spokesperson said the switch to Manchester-based Morgenrot was a “commercial decision”. The move, the spokesperson said, was “made to allow us to focus on our core premium brands and to support our commitment to Guinness in the UK”. 

Earlier this month, Diageo confirmed that it plans to invest GBP34m (US$53m) in Guinness in the UK over the next 12 month.

Windhoek is a "premium" golden lager, whose biggest markets are South Africa, Namibia, Botswana and Angola.

In July, Diageo announced it was rolling-out the "stubby" version of its lager brand Red Stripe in the UK

Beer sales accounted for 22% of the group's global net revenue in the last financial year, the company flagged.