The store will focus on Diageo rum and Scotch brands

The store will focus on Diageo rum and Scotch brands

Diageo has launched a store exclusively for its own brands in Colombia's main international airport.

The company today said the store, on the international arrivals concourse of Bogota's El Dorado airport, is targeted at the Colombian traveller and focuses on whiskies and rums. Brands will include blended Scotches Johnnie Walker, Buchanan's and Old Parr, Guatemalan rum brand Zacapa as well as spirits such as Smirnoff and Haig Club.

Doug Bagley, MD of Diageo global travel and Middle East, said the store is an example of the “strength of our commitment to personalisation and transforming the shopper experience” in Travel Retail.

The store opened last week.

Diageo this month appointed a regional director for Europe in Travel Retail, with Barbara Bajorat stepping into the newly-created role.