US: Diageo offers engraving service for JW Blue Label

By | 12 December 2007

Diageo North America is offering a special gift option for the Johnnie Walker Blue Label ultra-premium Scotch whisky brand, which will allow consumers to have a custom engraving on the bottles.

The holiday promotion extends to both the 75cl and 1.75-litre bottles, and is available in 20 states in the US. A choice of languages is also offered, including English, Spanish, Chinese and Korean.

"The engraving programme allows consumers to customise bottles of this rare whisky to create a special gift or collectible item for friends and family," said Bill Topf, Johnnie Walker marketing vice president at Diageo North America. "Engraving adds an elegant personal touch to a bottle of Blue Label and we are pleased to make this successful service available coast-to-coast through the holiday season."

Sectors: Spirits

Companies: Diageo, Johnnie Walker

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US: Diageo offers engraving service for JW Blue Label

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