COMMENT: Diageo marketing is no laughing matter
By Datamonitor | 16 January 2003
CATALYST: Taiwan is considering suspending sales of Diageo's brands. An apparently tongue-in-cheek advert has landed Diageo in hot water by offending the government of Taiwan. Political pressure may yet save Diageo's revenues, if not its blushes, but the lesson is clear. In an increasingly interconnected world, companies must consider the implications of their actions more carefully than ever before.
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CATALYST: Taiwan is considering suspending sales of Diageo's brands. An apparently tongue-in-cheek advert has landed Diageo in hot water by offending the government of Taiwan. Political pressure may yet save Diageo's revenues, if not its blushes, but the lesson is clear. In an increasingly interconnected world, companies must consider the implications of their actions more carefully than ever before.
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