UK: Diageo makes festively plump investment

By just-drinks.com editorial team | 4 September 2007

Diageo has detailed plans to invest in its leading brands, including Smirnoff, Baileys, Bell's, Bushmills and Guinness, in the build-up to Christmas in the UK.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo has detailed plans to invest in its leading brands, including Smirnoff, Baileys, Bell's, Bushmills and Guinness, in the build-up to Christmas in the UK.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the round-up - The week in drinks
The top ten most visited stories on just-drinks this week:

S AFRICA: DGB appoints former Diageo man as MD
DGB has announced a change of managing director.

Spotlight - Movers and shakers target rum category
Recent deals by both Diageo and Edrington underline the growth potential major spirits companies see in the premium rum market. Jessica Harvey examines the latest moves in the context of a growing and vibrant international spirits category.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page