UK: Diageo makes festively plump investment
By just-drinks.com editorial team | 4 September 2007
Diageo has detailed plans to invest in its leading brands, including Smirnoff, Baileys, Bell's, Bushmills and Guinness, in the build-up to Christmas in the UK.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Diageo has detailed plans to invest in its leading brands, including Smirnoff, Baileys, Bell's, Bushmills and Guinness, in the build-up to Christmas in the UK.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the round-up - The week in drinks
The top ten most visited stories on just-drinks this week:
S AFRICA: DGB appoints former Diageo man as MD
DGB has announced a change of managing director.
Spotlight - Movers and shakers target rum category
Recent deals by both Diageo and Edrington underline the growth potential major spirits companies see in the premium rum market. Jessica Harvey examines the latest moves in the context of a growing and vibrant international spirits category.












