US: Diageo looks to renew Jose Cuervo deal with “some revision”

By Olly Wehring | 18 November 2011

The CEO of Diageo has warned that any renewal of the company's partnership with the owners of the Jose Cuervo Tequila brand would require "some revision" of the existing agreement.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

The CEO of Diageo has warned that any renewal of the company's partnership with the owners of the Jose Cuervo Tequila brand would require "some revision" of the existing agreement.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:

UK: Wells & Young's gives Estrella Damm UK TV boost
Grupo Damm's Estrella Damm beer brand is set to benefit from a marketing push in the UK.

Comment - Spirits - Flavoured whisk(e)y: A Spirited Move
Our whisk(e)y specialist, Ian Buxton, has had his head turned this month by a glut of flavoured whiskies. Or, 'spirit drinks', if you're a European.

Market research related to this article

Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...

Diageo in Beer - World
Ranked 14th in the world, with only 1% of global beer volumes, Diageo is a regional player with a global beer brand in Guinness. With limited potential to expand through M&A this profile looks at how Diageo is developing its beer portfolio and what m...

Diageo Plc in Spirits - World
In 2010, Diageo remained as the world’s leading spirits producer by volume. That position is increasingly under threat, with it highly likely to lose the top spot in 2011. This profile offers detailed strategic analysis of the company’s business, exa...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page