US: Diageo looks to refresh Smirnoff brand - report

By | 7 April 2006

Diageo reportedly wants to revamp the marketing of its vodka brand Smirnoff.

According to PR Week, the UK drinks giant is seeking a new US advertising agency to devise a global campaign strategy for Smirnoff that would initally be tested in the US.
 
Diageo officials in the US were unavailable for comment when contacted by just-drinks today (7 April).

Sectors: Spirits

Companies: Diageo

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US: Diageo looks to refresh Smirnoff brand - report

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