The new global brand director for Smirnoff will take over the role next month

The new global brand director for Smirnoff will take over the role next month

Diageo has confirmed a change of global brand director for its Smirnoff vodka brand.

The company said earlier today (9 September) that Simon Burch, who assumed the position three years ago, will be replaced by the current marketing & innovation director for Diageo in Australia, Matt Bruhn. Burch is leaving the company “to pursue other opportunities”, Diageo said, without detailing further.

Prior to his role in Australia, Burch was VP of marketing for Diageo Canada, before moving in 2008 to become, senior VP of vodka, rum & Tequila brands at Diageo North America.

Bruhn, who has been with Diageo since 2004, will start in the Smirnoff role on 1 October and will report in to the firm's head of premium core brands, David Gates.

In Diageo's latest fiscal year, the company's vodka stable posted flat sales in volume terms but rose by 5% in value. Smirnoff delivered a 4% rise in net sales in the 12 months to the end of June.