UK: Diageo launches sensible drinking campaign
By Chris Brook-Carter | 9 July 2003
Diageo today unveiled details of its responsible drinking campaign in the UK, which will be delivered using the Smirnoff vodka brand. The campaign, which was first broadcast in the US last year, is called "Congratulations" and is part of a half a million pound investment to promote a more sensible drinking culture in the UK.
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Diageo today unveiled details of its responsible drinking campaign in the UK, which will be delivered using the Smirnoff vodka brand. The campaign, which was first broadcast in the US last year, is called "Congratulations" and is part of a half a million pound investment to promote a more sensible drinking culture in the UK.
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