Pimm's is to launch its latest television advertising campaign tomorrow (27 April).

In a statement, Graham Appleyard, marketing director for Pimm's, said: "We've started our advertising earlier than last year, to drive awareness all summer long from April to September. 'Harry Boy Slim', our new execution, launches on 27 April on terrestrial and satellite TV. We're spending £2m on TV and radio this year, and the campaign will continue throughout the summer until end of August." 
The new advert sees Harry mistake a techno party in a marquee, for a wedding.  Harry pulls out his hamper of Pimm's and passes out the glasses.  The extra twist comes when the tune the clubbers are dancing to gets repetitive, and Harry helps out by putting his own record on the decks.  As the opening bars to 'Prince Charming' by Adam and the Ants plays, the clubbers join Harry in the famous 80's dance.  

Appleyard continued: "(Our plans are) about making the product more accessible to consumers. To this end we're testing a one litre 'ready to serve' Pimm's and lemonade for the off-trade; we are testing a 275ml RTD of Pimm's and lemonade in the on-trade; and also testing a Pimm's and lemonade font in 60 on trade-outlets."

The advert can be viewed online at: http://www.whizzvidshosting.com/pimms/auto/BWread.html