Diageo will launch its latest Guinness ad on TV this Thursday

Diageo will launch its latest Guinness ad on TV this Thursday

Diageo is set to launch an online preview of its latest ad campaign for Guinness.

The “Made of More” spot, which will roll out on TV and cinemas in UK and Ireland on Thursday, will appear on the Guinness Facebook page from noon, Diageo said today (1 October). It features a cloud that travels from the sky to a pint of Guinness, Diageo said. 

“This new creative direction for the brand presents great territory to connect with consumers,” said Guinness senior brand manager Nick Britton.

The TV and cinema spots have 90-, 60- and 30-second versions.

The campaign will also feature four print and digital images, including a woodpecker that has carved an elaborate home and a caterpillar that has nibbled a detailed scene out of a leaf.

Guinness is well-known for its television adverts. In 2010, it launched its ‘Dark Life' push in Ireland and the UK.