Diageo has launched a New Zealand Sauvignon Blanc into the US market.

Diageo Chateau & Estate Wines, the UK-based group's wine arm, has rolled out the Newhaven 2006 Sauvignon Blanc nationwide. The wine, from New Zealand's Marlborough region, will retail for around US$11.99.

Sauvignon Blanc accounts for almost 80% of New Zealand wine exports to the US and more than 80% of consumption, Diageo said yesterday (7 February).

"Only a few places in the world can define varietal character as well as Marlborough does for Sauvignon Blanc," said Diageo Chateau & Estate winemaker Bob Masyczek.

The launch of Newhaven follows Diageo's launch of Archetype Vineyards - Shiraz wines from Australia's Barossa - in the US last year.