COLOMBIA: Diageo launches new look for flagship

By just-drinks.com editorial team | 7 April 2005

Diageo is looking to change the image of one of its flagship brands in Colombia. The new look is part of the drink company's plan to change Smirnoff's image globally.

Andres Pla, Diageo's representative in Colombia, revealed the new look on Tuesday (5 April). The vodka brand's bottle is now thinner with more emphasis on the red colour, Pla said.

Last year, Smirnoff's sales globally hit US$2.8bn.

Sectors: Spirits

Companies: Diageo