This weekend sees the fourth St Arthurs Day being celebrated

This weekend sees the fourth St Arthur's Day being celebrated

Diageo has unveiled a Guinnness TV advert to launch the brand's fourth annual Arthur's Day celebrations. 

The new ad, ‘Paint The Town Black’, which can be viewed below, was previewed on the brand's Facebook page yesterday (16 August) and will have its global TV debut in Ireland this Sunday. 

“We wanted to create an advert that brought to life the remarkable spirit of Arthur’s Day and encouraged people from around the world to be a part of the annual celebrations by raising a toast to the man behind our iconic pint, Arthur Guinness," said Chris Wooff, Guinness' senior brand manager. 

Arthur's Day was launched by Diageo in 2009 to celebrate the 250th anniversary of the Guinness brewing company. It takes place this year on September 27.