TRAVEL RETAIL: Diageo launches Johnnie Walker city skylines bottles

By | 5 September 2013

Click through to view an image of one of the bottles

Click through to view an image of one of the bottles

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Diageo has unveiled a limited-edition travel retail range of designs for its Johnnie Walker brand featuring skylines of famous cities. 

The Johnnie Walke Blue Label bottles feature seven cities: Singapore, Hong Kong, Mumbai, San Francisco, Los Angeles, New York and Auckland. The products will be sold exclusively at the DFS Group's airport stores from this month for a RRP of US$399, or local currency equivalent, for one litre.

Steve White, Diageo's global travel and Middle East marketing director said: “Tailoring a product to the local market is a mark of our commitment to offering innovation and differentiation to our travellers.”

Last month, Diageo extended the availabiility of Johnnie Walker Platinum Label to the US.

Sectors: Spirits

Companies: Diageo, Johnnie Walker

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TRAVEL RETAIL: Diageo launches Johnnie Walker city skylines bottles

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