Diageo has released its latest television advert for its Guinness beer brand in Ireland and the UK.

The company said late last week that ‘Dark Life' began running in Irish cinemas from December 17 and on TV from New Years Eve. The advert, directed by French director Frederic Planchon, will air in the UK from March.

The campaign will be supported with a “digital participation platform” in both markets.

Press play below to view the ad.

Also last week, Diageo created the executive position of global beer category director. Brian Duffy, who is also the current chairman of Diageo Ireland, will fill the newly-created role from 1 January.