Guinness demand rising in Africa

Guinness demand rising in Africa

Diageo has launched a pan-African advertising campaign for Guinness, reflecting the strong potential for beer sales across the continent.

Diageo said today (14 December) that its ad campaign, named 'The Ticket', will be aired on television, broadcast on radio on printed on billboards in Nigeria, Cameroon, Kenya, Uganda and Ghana, as well as parts of West Africa. It will also be visible on Facebook. 

Guinness net sales rose by 11% in Africa in Diageo's last fiscal year, to the end of June 2011. The new advert, which was filmed in Nigeria, is designed to help the firm to capitalise on ongoing strong potential for beer in several countries across the continent.

In the last six years, Diageo's net sales in Africa have doubled, to GBP1.3bn (US$2bn). In an interview with just-drinks earlier this year, Diageo's CEO, Paul Walsh, described Africa as "a jewel".