RUSSIA: Diageo kicks off Shark Tooth rum production in Russia
Diageo is accelerating its expansion into Russia's rum market with the launch of a domestically-produced version of value brand Shark Tooth.
The spirit, which was released last month, is being manufactured for Diageo by Russia’s Ladoga Group with an abv of 40%. At RUB430 (US$13.40) per 50cl bottle, the price-point is significantly lower than its main competitors Bacardi and Pernod Ricard’s Havana Club.
According to Diageo, Shark Tooth will target the country's growing middle class.
The Shark Tooth brand name has previously been limited to a vodka, which Diageo launched in India in 2006.
Since the great recession of 2008/2009 Diageo has transformed itself, primarily through acquisition, from being overly focused on mature markets to a more balanced geographic split and if, as seems li...
People do like to get offended, don't they? I mean, how many times a week do we see a "Twitter storm" or "launches petition" headline?...
The world’s leading spirits producer, Diageo also ranks 23rd in the global wine market. This profile analyses the role of wine in the company’s wide-ranging alcoholic drinks operations, considering op...
Wine in Hungary industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The profile a...
Beer in Ireland industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The profile a...
- SABMiller's troubles fuel M&A rumours
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Focus - Remy Cointreau's H1 Performance by Brand
- Three Questions for the Drinks Industry
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- Moet Hennessy sales falter in YTD
- Diageo Q1 sales dip "in line with expectations"
- Diageo to appeal Parrot Bay UK TV ad ban