Diageo's director of global brand innovation, Steve Wilson, is to step down from his position at the end of June. Diageo said Wilson had decided he would like more time to pursue his personal and family interests.

Wilson will step down from his current role on 30 June 2004, after this he will increasingly focus his time on the further development of Diageo's newly formed luxury brands business and will be appointed global director, Reserve Brands. In this role he will report directly to Rob Malcolm, president, global marketing, sales and innovation.

Malcolm said: "The Reserve Brands initiative is demonstrating exciting potential for Diageo and Steve's leadership will help us take it to the next level. Early results of a managed luxury collection, and a targeted customer and consumer seeding approach are off to a very good start in London. In addition, similar early pilots of unique route to market and luxury marketing approaches with Johnnie Walker Blue Label, Johnnie Walker Gold Label, Tanqueray No.TEN and Cîroc are very encouraging. We now want to accelerate this programme and Steve's leadership will enable Diageo to move forward faster."

Syl Saller, currently marketing director, Diageo Great Britain will succeed Wilson. Saller will start working with Wilson immediately and take over full responsibility for the global brand innovation group at the beginning of July. In this role Saller will report to Rob Malcolm.

Due to the size and complexity of the innovation role, the Baileys global brand team led by Wendy Darlington will now report into Rob Malcolm instead of Syl Saller, enabling Saller to focus on leading innovation.

Andy Fennell, currently global brand director, Smirnoff and rums, will succeed Saller as marketing director at Diageo Great Britain. Fennell will start to get involved with the GB business immediately. He will start his new role officially at the end of March, reporting to Don Goulding, managing director, Diageo Great Britain.

Malcolm said: "Andy has made a major contribution to the Smirnoff and rums businesses beginning with leading the relocation of the Smirnoff global team to the US, through the accelerated growth of Smirnoff globally in the past few years, and most recently the global re-launch of Smirnoff packaging."

Fennell's successor will be the subject of a separate announcement.