COMMENT: Diageo - ice freeze ends the FAB days
Is the US malternative boom is officially dead? Diageo, the world's biggest distiller, saw drinks sales rise by just half its target figure and its star performer in recent times, Smirnoff Ice, saw its US sales down 8%. The US FABs sector faces a future of slow growth and falling prices - but at least Diageo can refocus marketing efforts on its core spirits business.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
Paid just-drinks members have unlimited access to all our exclusive content - including 16 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Can craft breweries compete in lager arena?
- Remy Cointreau's Q1 performance by brand, region
- SABMiller's Q1 2017 results - Preview
- A snapshot of the UK spirits market - Focus
- A Wild Geese, Pernod Ricard conspiracy theory?
- New Hendrick's Gin would have to be "unusual"
- Brown-Forman takes distribution in Spain in-house
- AB InBev faces US$7bn price rise for SABMiller
- AB InBev halts VAIP incentive plan
- Diageo appoints new Smirnoff head
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends