US: Diageo holds high hopes for Guinness Black Lager

By Chris Mercer | 26 September 2011

Diageo is hoping that recently-launched Guinness Black Lager will help significantly increase the scale of its US beer business.

just-drinks articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.

Diageo is hoping that recently-launched Guinness Black Lager will help significantly increase the scale of its US beer business.

  • Unlimited access to all the latest global beverage news and insight
  • Expert analysis that puts the news into context
  • Exclusive interviews with leading industry figures
  • Monthly management briefings with detailed analysis on hot topics
  • Personalised RSS feeds and email newsletters
  • 10-year archive of news, insight and intelligence
  • Discounts on just-drinks market research
  • Plus much more

If you’re already a member, login here

Not what you were looking for?

Search just-drinks:

More articles related to this one

Comment - UK PM's Moral Move on Pricing a Change of Heart
A policy that is probably illegal, will make UK supermarkets richer and disgruntle voters. Now that's what I call a bold move.

just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:

UK: Drinks producers brand minimum price plans "misguided"
Drinks producers have attacked the UK government's plans to introduce a minimum price as "misguided" and "regressive".

Market research related to this article

Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...

Guinness Nigeria Company Watch 2010
The Guinness Nigeria Company Watch report contains a detailed analysis of the company’s activities in the Nigerian beer market, looking at their portfolio and identifying volumes by price segment, beer type, alcoholic strength and modus operandi (imp...

Diageo in Beer (World)
Ranked 14th in the world, with only 1% of global beer volumes, Diageo is a regional player with a global beer brand in Guinness. With limited potential to expand through M&A this profile looks at how Diageo is developing its beer portfolio and what m...

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page