GLOBAL: Diageo gives Talisker touch-up, rolls out regular variants
By Olly Wehring | 13 December 2011
 |
Click through to see the new packaging for Diageo's Talisker brand |
Diageo has updated the packaging for its Talisker single malt Scotch whisky brand.
The company, which launched the first global advertising campaign for Talisker last year, said late last week that the update will amplify the Skye-based whisky's maritime connections. As well as a box image of the sea off the coast of Skye, maps of the island will also be more prominent.
The sea images were shot by Skye-based photographer Cailean Maclean, while the packaging update was designed by drinks brand design consultancy Claessens International. The image on the carton for Talisker 18 year old, meanwhile, was taken by Angus Bremner.
Talisker 10 year old will be the first to see the new carton in the UK before Christmas, with revised labels set to follow shortly in the New Year. Other markets will see the new cartons for Talisker 10 in the first quarter of next year, with all other expressions getting the revamp throughout 2012.
Diageo also announced last week that the 25- and 30-year-old variants of the single malt will be released at regular points, albeit in limited editions. The company did not expand on its plans for these roll-outs. Previously, the two variants had been issued at cask strength in Diageo's annual 'Special Releases' series.
Sectors: Spirits
Companies: Diageo
View next/previous articles
Currently reading -
GLOBAL: Diageo gives Talisker touch-up, rolls out regular variants
13 Dec 2011 -
Related research
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...
In 2010, Diageo remained as the world’s leading spirits producer by volume. That position is increasingly under threat, with it highly likely to lose the top spot in 2011. This profile offers detailed strategic analysis of the company’s business, exa...
As the world’s 21st biggest wine company in 2010, Diageo is a relatively small player in the category. With the company seemingly cutting back in wine with job losses and land divestment in its US operations, the profile looks at its position in the ...
Related articles
Carlsberg has become an International Center for Alcohol Policies sponsor company, the US-based think tank announced today (8 June).
There are currently no comments on this article
Be the first to comment on this article