US: Diageo gives Ketel One US$9m ad boost in US
By just-drinks.com editorial team | 16 May 2011
Diageo has lined up a US$9m advertising spend for the Ketel One vodka brand in the US.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Diageo has lined up a US$9m advertising spend for the Ketel One vodka brand in the US.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Product Launch - US: Diageo's Smirnoff Whipped Cream, Fluffed Marshmallow
Diageo's Smirnoff Whipped Cream, Fluffed Marshmallow
just the Answer - Irish Distillers international brand development director, Simon Fay
This month's 'just the Answer' sees Michelle Russell talk to the international brand development director for Irish Distillers, Simon Fay.
US: Pernod Ricard sees further US growth for Jameson
Pernod Ricard's Irish Distillers unit has said that it has "tonnes of scope" to grow its Jameson whiskey brand further in the US.
Market research related to this article
Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...
Diageo in Beer - World
Ranked 14th in the world, with only 1% of global beer volumes, Diageo is a regional player with a global beer brand in Guinness. With limited potential to expand through M&A this profile looks at how Diageo is developing its beer portfolio and what m...
Diageo Plc in Spirits - World
In 2010, Diageo remained as the world’s leading spirits producer by volume. That position is increasingly under threat, with it highly likely to lose the top spot in 2011. This profile offers detailed strategic analysis of the company’s business, exa...
