Diageo Great Britain has created a new sales position.

The unit said today (4 September) that David Smith will become sales director with immediate effect. The new role is a move to streamline the sales functions with the company, Diageo GB said.

In the new position, Smith will be responsible for managing the grocery, convenience, route to market, wholesale, on-trade retail and field sales teams as well as planning and operations.

Smith joined Diageo GB in 2000 as marketing director for Guinness. Since then he has held a number of sales and marketing roles including his most recent position as field sales director, with responsibility for Diageo GB's on-trade field sales team.

"I am thrilled to be taking on the role of sales director," said Smith. "It is an exciting opportunity and I am looking forward to the challenge of developing our sales division and working alongside my colleagues Benet Slay (managing director for GB) and Philip Almond (marketing director for GB) to further align sales to marketing to drive growth for both Diageo and our customers."

Prior to joining Diageo, Smith spent six years at Cadbury, working in various marketing roles including marketing controller. He spent the first five years of his career in Diageo with United Distillers UK.