UK: Diageo forms Asia Pacific regional unit
Diageo has shaken up its geographical divisions, creating a fourth region.
The drinks giant, which realigned its markets geographically in 2004, said today (17 January) that it has created the Diageo Asia Pacific region, which will bring together the current Diageo International hub organisations in Asia, Greater China and Australia under a single regional executive committee. This committee will be led by John Pollaers, formerly managing director of Diageo Asia, who will assume the new position of president, Asia Pacific.
The change takes effect from 1 February, which is also the date when Pollaers will join Diageo's executive committee.
Diageo's International region - comprising of Africa, Latin America & Caribbean and Global Travel & Middle East hubs - will continue to be led by Stuart Fletcher, president, International.
"The creation of Asia Pacific builds on the performance delivered by the International region, which under Stuart Fletcher's leadership, has become a key engine of growth for Diageo," said company CEO Paul Walsh. "We believe this reconfigured organisation gives us a better platform from which to deliver our significant top and bottom line growth expectations. It enables us to leverage the potential of our competitive position in all markets of Asia Pacific but also to build on our existing strong performance in Africa, Latin America & Caribbean, and Global Travel & Middle East hubs."
In 2004, Diageo aligned its markets regionally, creating three units - North America, Europe and International. The latter brought together Diageo's Africa, Asia Pacific and Latin America markets and, for the year to 30 June 2006, accounted for 29% of the company's organic operating profit.
Diageo is due to announce its interim figures on 15 February.
Established as the dominant force in its domestic wines and spirits market and as an exporter to other African countries, South African group Distell is now aiming to raise its profile in global marke...
The Diageo-owned brewer Guinness has been the victim of an adulteration scam in Nigeria....
The former executive director of Diageo Scotland has been appointed chairman of Scotland Food & Drink....
Diageo North America has announced the appointment of Maggie Lapcewich as president, national accounts, succeeding Tex McCarthy who is leaving the company to pursue other opportunities....
A key alcohol labelling bill has won the bipartisan approval of the California State Senate Governmental Organization Committee....
Diageo has lodged a planning application with Moray Council for the first major distillery in Scotland for more than 30 years....
Drinks giant Diageo has launched an innovative mobile internet marketing initiative for the Smirnoff brand in the UK....
Diageo North America has launched a multi-million dollar ad campaign for Smirnoff Source, its latest brand offering that combines pure spring water and alcohol....
- Diageo's future brighter than present suggests
- Diageo's Q1 Results by Region
- Analysis - Remy's Cognac "dead-cat bounce"
- SABMiller's troubles fuel M&A rumours
- Focus - Remy Cointreau's H1 Performance by Brand
- Moët Hennessy unveils first Travel Retail outlet
- Diageo puts Beckham centre stage in Haig Club ad
- United Spirits sees Q1 net loss
- Diageo Q1 sales dip "in line with expectations"
- TWE unveils Penfolds range after CEO's "bold move"