SOUTH KOREA: Diageo eyeing soju drinkers

By just-drinks.com editorial team | 23 August 2006

Diageo is targeting South Korea's soju drinkers with plans to launch a "premium distilled spirit" that it hopes will entice consumers away from the country's favourite liquor.

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Diageo is targeting South Korea's soju drinkers with plans to launch a "premium distilled spirit" that it hopes will entice consumers away from the country's favourite liquor.

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