Diageo has extended the partnership between its Johnnie Walker brand and Vodafone McLaren Mercedes.

The company said today (11 October) that the deal, which will be finalised in the next few days, will involve further branding and financial support and shall continue to run until the end of the 2012 season. Financial details of the extension were not disclosed.

Johnnie Walker marketing director, Ben Anderson, said: "Over its first two years, the partnership has been a powerful platform to drive brand equity and deliver Diageo's responsible drinking messages. The extended sponsorship clearly demonstrates Diageo's resulting confidence in the Vodafone McLaren Mercedes team as partners for the future."

Vodafone McLaren Mercedes team principal, Ron Dennis, added: "Through their responsible drinking campaign, Johnnie Walker has activated a wide range of high profile and innovative programmes involving the team since our partnership began in 2005, and we are looking forward to contributing further to the growth of the Johnnie Walker brand."

Diageo initially began sponsoring the F1 team in early 2005, when the drinks giant said it would pump between GBP10m (US$20.4m) and GBP15m a year into the deal, with a further GBP2m a year going towards promoting responsible drinking programmes in Grand Prix markets.