US: Diageo extends distribution deals with Johnson Brothers, United Brokerage
Diageo has renewed distribution deals in three US states
Diageo has renewed deals with Johnson Brothers and United Brokerage covering distribution in North Dakota, South Dakota and Minnesota.
Johnson Brothers will continue as the exclusive distributor for Diageo wines and spirits in North Dakota and South Dakota, while United Brokerage will continue as the exclusive broker for Diageo spirits in Minnesota, Diageo said yesterday (5 December). Johnson Brothers will also continue as the exclusive distributor for Diageo wines in Minnesota, the company said.
A Diageo spokesperson told just-drinks the deals are “multi-year”, but said the company does not typically disclose financial details.
The agreements continue the implementation of Diageo's route-to-market strategy for its spirits and wine brands in the US, started in 2010, Diageo said.
Last month, Diageo said it is looking to up its distribution footprint in Brazil to tap into its growing middle-class market.
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