The drinks giant Diageo has extended its rum brand Captain Morgan into two new flavours in the US, Parrot Bay Pineapple and Captain Morgan's Parrot Bay Mango.

The introduction of the flavours, the company said, follows research and testing, where the pineapple and mango flavors were selected as best tasting and most imaginative by consumers.

The packaging for both flavours will remain consistent with the existing Captain Morgan's Parrot Bay Coconut bottle, which expresses vibrancy, colorfulness, and distinctiveness while also delivering a touch of the exotic.

Beginning in May 2004, Captain Morgan's Parrot Bay Pineapple and Captain Morgan's Parrot Bay Mango will be available wherever the Captain Morgan portfolio is available in both the on- and off-premise. The standard 750ml size will retail, on par with Captain Morgan's Parrot Bay Coconut, for approximately US$13.99.

"The introduction of Captain Morgan's Parrot Bay Pineapple and Captain Morgan's Parrot Bay Mango will fill the growing demand for increased versatility in consumer's desire to have more vibrant and colourful cocktail options to chose from," said Hernando Ruiz-Jimenez, Captain Morgan's national brand group director.

The brand will be targeted at the 21-29 year old category.

"Research indicates that this particular consumer segment is continually looking for something new and unique. These two new line extensions not only deliver on the unexpectedness associated with Captain Morgan, but consumers have indicated that these flavors are extremely great tasting as well," said John Kennedy, vice president, Diageo Innovation.

"With Captain Morgan's Parrot Bay positioning of delivering a vibrant, tropical experience, the selection of two very exotic flavors was a natural decision in keeping with the brand's Caribbean-like influence and authenticity," added Hernando Ruiz-Jimenez.