Diageo is moving into high-end Bourbon next year

Diageo is moving into high-end Bourbon next year

Diageo has revealed more details about the new high-end, limited-edition Bourbon expressions that it plans to launch in the US next year.

Under the group's 'Orphan Barrel Whisky' project two whiskies - a 20-year-old called Barterhouse and a 26-year-old called Old Blowhard – will be launched across the US in “early 2014”, the company said in a statement late last week. Both Bourbons are being hand-bottled in Tullahoma, Tennessee, and will be offered under “strict allocation due to limited supply”, Diageo said.

The group's CEO Ivan Menezes first revealed the plans for the new releases at a press briefing last month. Menezes said the whiskies are likely to sell for around US$75-$125 a bottle.

"The goal of The Orphan Barrel Whiskey Project is to share old and rare whiskey from our barrel houses with discerning whiskey adorers," said last week's statement.

Meanwhile, the company also announced that it is creating a separate “new-to-world” Bourbon called Blade and Bow, which will hit shelves in the second half of next year. This release will not be part of the Orphan Barrel Whiskey Project, the company said.