UK: Diageo drives spirit category with five steps

By just-drinks.com editorial team | 5 June 2008

Research by Diageo Great Britain has identified what the company believes are five defined drivers that will attract new consumers by giving the trade guidance on the best ways to promote spirits.

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Research by Diageo Great Britain has identified what the company believes are five defined drivers that will attract new consumers by giving the trade guidance on the best ways to promote spirits.

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