UK: Diageo doubles online Smirnoff spend

By just-drinks.com editorial team | 11 January 2011

The UK arm of Diageo is to double its digital advertising spend on Smirnoff in the country this year, as companies' investments in online marketing continues to grow.

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The UK arm of Diageo is to double its digital advertising spend on Smirnoff in the country this year, as companies' investments in online marketing continues to grow.

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