UK: Diageo courts controversy with pregnancy health campaign
By Ben Cooper | 13 June 2011
Diageo is funding a programme to train 10,000 midwives in England and Wales to offer advice about the dangers of drinking alcohol during pregnancy.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

Diageo is funding a programme to train 10,000 midwives in England and Wales to offer advice about the dangers of drinking alcohol during pregnancy.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Review of the Year 2011 - Beer
As 2011 draws to a close, just-drinks once again launches its review of the global drinks industry. Made up of five parts, the review makes up December's management briefing for just-drinks suscribers. Coming up between now and Christmas, we'll look at how the last 12 months have treated the soft drinks, spirits, bottled water and wine sectors. To start, Chris Mercer takes a look at how the beer industry fared in 2011.
Research in Focus - Doing its Own Thing Pays Off for Gin
As vodka sales have soared over the last ten years, gin has been somewhat in the doldrums. However, a new The IWSR/just-drinks report shows that the premium gin category is now growing, on the back of new product innovation and marketing which emphasises gin's unique attributes rather than simply trying to emulate vodka.
just the Round-Up - The week in drinks
The top ten stories published on just-drinks last week:
Market research related to this article
Diageo plc
Datamonitor's Diageo plc - SWOT Analysis company profile is the essential source for top-level company data and information. Diageo plc - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides s...
Diageo in Beer - World
Ranked 14th in the world, with only 1% of global beer volumes, Diageo is a regional player with a global beer brand in Guinness. With limited potential to expand through M&A this profile looks at how Diageo is developing its beer portfolio and what m...
Diageo Plc in Spirits - World
In 2010, Diageo remained as the world’s leading spirits producer by volume. That position is increasingly under threat, with it highly likely to lose the top spot in 2011. This profile offers detailed strategic analysis of the company’s business, exa...












