US: Diageo completes Ketel One deal
By just-drinks.com editorial team | 9 June 2008
Diageo has completed its transaction to form a partnership with The Nolet Group to own the exclusive global rights to sell, market and distribute Ketel One Vodka and Ketel One Citroen.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Diageo has completed its transaction to form a partnership with The Nolet Group to own the exclusive global rights to sell, market and distribute Ketel One Vodka and Ketel One Citroen.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just the round-up - The week in drinks
The top ten stories published on just-drinks this week:
RUSSIA: Lixir to distribute Russian Standard in France
Russian Standard Vodka has signed a partnership deal with French distribution company Lixir.
COMMENT: Diageo, what goes up...
Diageo, a company that most people cannot pronounce correctly, has pulled off a sizeable coup by winning a major popularity contest among its UK business peers.
