US: Diageo combines marketing and innovation teams
By just-drinks.com editorial team | 9 December 2009
Diageo has combined its marketing and innovation teams in North America under the leadership of current innovation team head Peter McDonough.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
Diageo has combined its marketing and innovation teams in North America under the leadership of current innovation team head Peter McDonough.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
GLOBAL: Diageo shakes up global marketing unit
Diageo is to group marketing for its global spirits brands into two new categories as it looks to adapt faster to demand from customers and consumers.
GLOBAL: Diageo travel retail head to leave
The managing director of Diageo Global Travel and Middle East (GTME), Phil Humphreys, is to leave the company for an undisclosed senior role at Coca-Cola SABCO.
US: Diageo launches “smooth” Ciroc campaign
Diageo has launched an ad campaign for its Ciroc vodka brand for the US market featuring Sean "Diddy" Combs and an up-and-coming comedian.
