US: Diageo calls for consumer info on labelling
Diageo is adding consumer information to the website of its whiskey band Crown Royal.
The company said today that the US website, http://www.CrownRoyal.com , now includes information such as calories, fat, carbohydrates, protein and alcohol per serving of Crown Royal, as well as standard serving size.
"Providing this information gives Crown Royal consumers information that will help them make informed choices about what they drink," Diageo said in a statement.
The company went on to urge the federal government to adopt regulations that would allow spirits, beer and wine companies to place this information on the labels of its bottles and cans.
The US Treasury Department in April published an Advance Notice of Proposed Rulemaking on this issue asking the public to comment on whether this information should be permitted on labels.
Guy Smith, executive vice president of Diageo North America said: "Diageo committed more than a year ago to provide consumers with this important product information. Diageo petitioned the TTB to allow companies to voluntarily add this information to their product labels 18 months ago and now it is time for consumers to tell the TTB that they want this important information on the Crown Royal bottle."
Diageo said that currently, alcohol beverages are the only consumable product that have been largely prohibited from including "Serving Fact" information such as alcohol per serving, calories, carbohydrates, fat and protein on all of their labels.
"The government agency that regulates the beverage alcohol industry, the Alcohol and Tobacco Tax and Trade Bureau (TTB), has not allowed Diageo and other beer, wine and spirits companies to voluntarily provide consumers with alcohol per serving information on a "Serving Facts" label on the bottle," the statement said.
Individuals who wish to comment on this subject can visit http://www.KnowYourDrink.com
The global roll-out of InBev's Brazilian beer, Brahma, adds a third premium brand to the global brewer's international portfolio but some observers have suggested it's an unnecessary step which threat...
Diageo is to launch a national advertising campaign for its gin band Tanqueray in the US....
Diageo is looking to change the image of one of its flagship brands in Colombia....
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV. ...
Diageo has completed another share buyback transaction....
Diageo's Smirnoff Signatures line of premixed cocktails is now available nationwide in the US....
Diageo is poised to cut back its presence in Germany, according to local reports....
Heineken has acquired a 40% stake in a Chinese brewery....
- Allegro: The shape of things to come at Pernod?
- Pernod Ricard's Allegro cost-saving programme
- Comment - Diageo's Distill Ventures: One Year On
- The End of the Road for International Beer Brands?
- Pernod Ricard's FY Performance by Region, Brand
- Pernod Ricard set for CMO switch
- ASA bans Jägermeister TV ad
- Wine Australia reports death of UK, Europe boss
- Pernod bemoans tough FY as sales, profits drop
- Diageo takes Haig Club to Singapore airport