US: Diageo brands get marketing push in new NBA tie-up

By Andy Morton | 21 November 2013

Three Diageo brands are set for new campaigns after the group signed a "multi-year" deal with the NBA to be the US basketball league's exclusive spirits partner.

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Three Diageo brands are set for new campaigns after the group signed a "multi-year" deal with the NBA to be the US basketball league's exclusive spirits partner.

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