Diageo has appointed a new director for marketing and innovation in Africa

Diageo has appointed a new director for marketing and innovation in Africa

Diageo has appointed a new marketing and innovation director for its Africa division. 

Philip Gladman, previously the group's Western Europe category marketing director for white spirits, took on the role on 2 January, Diageo confirmed to just-drinks today (11 January). He replaces Cristina Diezhandino, who has moved to the group's Latin America business.

Gladman will join both the Africa executive team and the global marketing leadership team, the company said.

Prior to his Western Europe positon, he was Diageo's GB marketing director and before that Smirnoff's global brand director. 

Chris Lock will replace Gladman in the category marketing director role. Lock previously managed white spirits brands in GB and has been marketing manager for Smirnoff Europe.