Apurvi Sheth moves up to her new role at Diageo today

Apurvi Sheth moves up to her new role at Diageo today

Diageo has appointed a boss to lead its newly-created business unit for South-East Asia's emerging markets.

Apurvi Sheth, previously the group's Asia Pacific innovation MD, has taken up the role of managing director of South-East Asia emerging markets and JVs from today (1 July), the company said. Sheth joined Diageo in Singapore in 2007 as its innovation director of South-East Asia and India, following 17 years with other FMCG companies including Coca-Cola and PepsiCo

The new unit combines Diageo's existing emerging markets in the region -  Malaysia, Singapore, Philippines – with other emerging markets. 

“The creation of this role builds on our commitment to grow existing key relationships, while signifying our next step towards forging new partnerships and investing in operations in emerging South-East Asia,” the company said. 

A year ago, Diageo opened an innovations hub in Singapore to focus on developing new products in Asia-Pacific.